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The ultimate name style guide for NBN Co Ltd

Thought you understood the terminology behind the National Broadband Network?  Bets are that you probably don’t even know what to call the name of the company.

Today, we look at the names that the company building the National Broadband Network uses and how confusing it can get:

Name What it means?
NBN Co Limited The actual (registered) company name for the company building the National Broadband Network
nbn The trading name of NBN Co Limited. Refers to the company
(nbn must be in bold!)
nbn An occasionally acceptable way to refer to the company, NBN Co Limited.
(nbn must be in bold, ™ is not in bold)
nbn™ Refers to the products and services of nbn, and not the company.
NBN Refers to the network that the company is building: the National Broadband Network
nbn co ltd Another name that refers to the company NBN Co Limited that’s usually used in footers. Generally inconsistent usage
NBN Co Used to refer to the company NBN Co Limited before the rebranding.

nbn spent $700,000 to rebrand their company late April, in a hope to “streamline” the brand.  But in truth, it has probably caused more confusion than anything.  Hopefully, this guide has helped clear up some of the ambiguities of calling the company.

But if in doubt, just continue to use NBN Co.  No one really cares.


Help! I only have pen and paper… how do I write nbn in bold?

Just continue to using “NBN Co”.  No one really cares.

Help! I don’t have a rich text editor… how do I write nbn in bold?

Just continue to using “NBN Co”.  No one really cares.

Publisher’s note: This, in no way, constitutes the view of nbn, nbn™, nbn co ltd, NBN Co or NBN Co Limited (or however you want to write it). If you haven’t realised by now, I find this naming convention absolutely crazy and unnecessarily confusing.

With the “level of confuse” I have right now, I probably got something wrong up in that table.  Please let me know if I do 🙂

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Why trademarking the NBN will be a bad idea

(opinion) NBN Co Limited, the company responsible for building the National Broadband Network (NBN), began trading as simply nbn™ from this morning. This means that simply by changing the letter casing (upper-case to lower-case) you will be referring to different things: nbn™ (the company) and NBN (the network/physical infrastructure).

But notice that ™ sign next to the lower-case nbn™? It’s a trademark symbol, but not a registered trademark. They carry a characteristic circle-R symbol — ®. Presently, NBN is a registered trademark for the following classes:

Class: 16 Adhesives for stationery or household purposes; plastic materials for packaging (not included in other classes); printer’s type; printing blocks

Class: 25 Clothing; footwear; headgear

But since 2012, the company has been trying to register a trademark for the word “NBN” for a far broader application of the word… but it is still pending to-date.